~ 2” x 3” each
designed in illustrator and procreate
matte paper glued with spray adhesive
Each wine label was designed to target a different target deomgraphic: traditional, contemporary, and youthful/fun. After researching, I created a traditional label with a pencil like drawing and classic serif fonts. The contemporary label emulates an older era of opulence, art deco, as many labels I viewed had similar themes relating to previous decades. The youthful design utilized color and a creative, hand-drawn typefaces to achieve and friendly feel. The types of wine were considered to compliment each label. When shown to a small sample group, those aged 21-22 chose the wine for their target group.