6” x 6’’ x 6”
logos and packaging design in Illustrator
printed on cardstock
I aimed to design interesting packaging for a “mundane” object such as laundry detergent. I wanted to create a youthful yet clean feel for the brand. I created a fictional brand called “frisc” and created dielines for three different scents of detergent. The dielines were created to fit the constraints of the printer. After printing I hand cut and assembled the boxes and finished them with a coordinating metallic lining. Several people approached me to ask where the “cute detergent” was from so I believe the packaging was effective.
“linen” front and right side
“linen” left side
“linen” back
“linen” dieline
“raspberry” dieline
“citrus” dieline